Our Story
Canada's First Lyocell-Cotton Face Towel.
Born From a Mother's Search for Something Better.
Lydia is a mother of four. Her husband is a neuroscience researcher at Toronto's SickKids hospital. Together, they share one conviction: what touches your skin — and your family's skin — matters deeply.
When Lydia looked closely at the disposable face towels on Canadian drugstore shelves, she found the same problem everywhere. Almost every product was made with standard viscose — and almost no one was talking about why that was a problem.
The Problem Nobody Was Talking About
Standard viscose dominates the market. But here is what the label never tells you:
✗ Harsh chemical manufacturing — produced with sulfuric acid and carbon disulfide, leaving sulfur residues and chemical odors directly against your skin
✗ Weak when wet — loses up to 50% strength when soaked, causing tearing and fiber residue on your face
✗ Rough on skin — irregular fibers create micro-friction that irritates and aggravates sensitive skin
✗ Sensitization risk — chemical residues that trigger allergic reactions over time
✗ Reusable towels trap bacteria — damp cloth towels are a breeding ground for bacteria that transfer directly back onto freshly cleansed skin, undoing your entire routine
And pure cotton? Cleaner — but still leaves lint, creates surface friction, holds moisture too long, and is 20% less breathable than Lyocell. Cotton's slow moisture release also means it stays damp longer — giving bacteria more time and opportunity to multiply.
The Answer: Lyocell
After months of rigorous materials research, guided by a scientist's standard, the answer was clear: Lyocell — a next-generation fiber used in premium medical and fashion textiles, but never before brought to Canadian disposable face towels.
✦ Clean closed-loop process — zero sulfur, zero chemical residues, zero odor
✦ 2× stronger when wet than viscose — no tearing, no fiber residue on your skin
✦ Microscopically round fibers — zero friction, zero irritation against delicate skin
✦ 20% more breathable than cotton — skin stays fresh and cool, never clammy
✦ Strictly lint-free — nothing left behind on your face, lashes, or beard
✦ A more hygienic surface — Lyocell's smooth fibers give bacteria fewer places to cling. Faster drying means no damp environment for them to thrive. InfiCare delivers a level of hygiene that no reusable towel can ever match. Every sheet is fresh. Every use is clean.
We then blended it with 20% pure cotton to add the one thing Lyocell cannot replicate alone: a soft, plush cushion that feels genuinely luxurious against skin.
80% Lyocell + 20% Pure Cotton.
Not a compromise. Canada's upgrade.
How We Compare
Canada's First. And We Mean It.
InfiCare Pure-Touch is Canada's first disposable face towel engineered with a Lyocell-Cotton blend — purpose-built to solve every problem that standard viscose and pure cotton face towels leave behind.
Made for sensitive skin.
Made for acne-prone skin.
Made for anyone who believes their skincare routine deserves a clean, pure, hygienic finish — every single time.
The Canadian Standard
InfiCare is proudly Canadian-owned, based in Scarborough, Ontario. We source our Lyocell exclusively from Sateri — a world leader in sustainable fiber production. Every sheet is manufactured in a strictly controlled cleanroom using automated zero-contact production.
The first hands to touch your InfiCare sheets are yours.
That is our standard. That is our promise.
— Lydia & Team InfiCare
Scarborough, Ontario, Canada